Image-gluttony keeps attention light, mobile, relatively indifferent to content. Image-flow precludes a privileged image. The whole point of television is that one can switch channels, that it is normal to switch channels, to become restless, bored. Consumers droop. They need to be stimulated, jump-started, again and again. Content is no more than one of these stimulants. A more reflective engagement with content would require a certain intensity of awareness — just what is weakened by the expectations brought to images disseminated by the media, whose leaching out of content contributes most to the reading of feeling.”